Angeli Humilde, MA Anthropology 2015
Angeli works for TD Canada Trust as a research anthropologist. Using anthropological research methods Angeli collects data and produces short ethnographies for various projects the design research team is engaged in in order to gain a better understanding of TD Canada Trust's customers and employees. Ethnographic data is used to inform strategists, designers and stakeholders from various lines of business within TD in order to determine future direction of TD Canada Trust. Projects range from conducting role analysis and gaining a deep understanding of the behavior, tasks, and motivators of employees, to understanding mobile app use by customers.